Conversion
ACOS from 50%+ to Under 15% Through Better Conversion
Product images matched to customer intent and a steadily refined campaign structure took ACOS below 15% while sales grew to $32K+.
The Challenge
ACOS was above 50%. The cause was two-sided: the listing converted poorly and the ad spend was inefficient, so the brand was paying for clicks that did not turn into orders.
What We Did
We treated conversion and advertising as one problem.
Reworked the product images to match what customers are looking for.
Improved listing conversion.
Refined the campaign structure continuously instead of setting it once.
The Results
ACOS down from 50%+ to under 15%
Sales up to $32K+
Figures come from the brand’s Amazon Ads campaign data for Jun 14 to Jul 12, 2023.
14.65%
ACOS, down from 50%+
$32.4K
Sales in 29 days
1,042
Orders
KEY TAKEAWAY
Better conversion makes every ad dollar work harder. That is why ACOS fell while sales rose.
