PPC Optimization
From 60% to 19% ACOS by Fixing the Foundation First
A stronger listing and a rebuilt campaign structure cut ACOS from 60% to 19% and lifted ROAS above 5.3.
The Challenge
Ad spend was high and profitability was low. ACOS sat above 60%, which meant more than half of every advertised sale went straight back into ads.
What We Did
Lowering bids alone would not have solved it. We improved the foundation the ads depend on.
Optimized the listing so more visitors convert.
Restructured the campaigns to cut wasted spend.
Moved budget toward the keywords that were already performing.
The Results
ACOS down from 60% to 19%
ROAS of 5.3+
With ad costs under control, the brand has a clear path to profitable, scalable growth.
19%
ACOS, down from 60%
5.3+
ROAS
KEY TAKEAWAY
Lowering bids treats the symptom. Fixing the listing and the campaign structure is what brought ACOS down.
